4 Key Things Your Business Can Learn from Martin Luther King, Jr.

Be persistent and never give up

Too many business owners give up after a few failures. Many great things were not accomplished on the first try, and most certainly not overnight. Freshbooks went through 7 design teams and it took over a year to get their brand just the way they wanted. Now they are one the best cloud billing and accounting tools out there. If a large business has the time money and resources to grow their organization and still has a few failures, don’t quit or give up just because you do. You need to keep working the different areas of your business until they are working the way you want them to. If you’re business isn’t generating enough sales, keep trying new methods until something clicks.

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Make your message clear

You can’t grow your organization if you are unsure what you’re doing and why. You need to have meaning and purpose behind your goal. This is where solid brand development comes into play. Your brand is your character, your voice, your vision, your mission, your message; if we can’t understand this, we can’t get behind you to buy your product or service. Your brand not only drive your customers, it drives your business. Your goals must be clear to the whole team, so you can effectively work to grow your organization into not just good business, but an amazing brand. If you need help with branding, check out our friends over at ALL MAVEN.

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Don’t be afraid of a challenge

You can’t be afraid to step out and take the plunge. Running a business is hard work, despite the numerous ads that are placed in front of our faces telling us how “easy” everything is for us. If you want to create a million dollar business, you can’t be afraid to take risks, try new methods and work hard. Fear often gets in the way of greatness. Don’t let your business or great idea succumb to the pressure. MLK pressed on despite the numerous hindrances in his way, in addition to the law not being on his side. Today, we’ve got all the resources available to grow a business, and many of them free. You just have to be ready to put in the work. Work gets results.

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Engage the community

Civil Rights wouldn’t be here without the full support of the community and neither would your business. As Henry Ford says, “It’s not the employer who pays the wages. Employers only handle the money. It’s the customer who pays the wages.” What are you doing to actively engage your audience? How do they participate in your business? You want customers unified behind your brand. Remember, people do not buy “what” you have, but “why” you have it. There are different ways to get people unified behind your brand - social media, surveys, email marketing and more. Brand Advocacy programs like Influitive are also exceptionally good at helping grow your brand and engaging your customers.

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There’s a number of good qualities we can take from the resilient Dr. Martin Luther King, Jr., but if you stick to these key 4, we know you can turn your good business into a phenomenal brand. If you’d like to learn more about the tools and resources used to grow Logicopy, subscribe to our blog.